US Experience +
Silva+Pardo Advertising © 2009
In order to develop the branding guidelines for the Greater Miami Chamber of Commerce, in May 2008 Maria Eugenia Pardo was appointed as Marketing Chair.
The Silva+Pardo team achieved the goals in record time.
The Chamber business goals were attained in spite of the present reccessionary times.
In 2008, the Silva+Pardo team were instrumental in developing and launching of the fund raising campaign for Step by Step Foundation.
The Goal: To raise badly needed funds to build a 400 capacity school in Haiti.
The Strategy: A Corporate campaign and an Art Auction that succesfuly bought 500 Latin-American recognized artists.
The Results: The school construction is benefiting more than 400 children.
Since 2004, Silva+Pardo works with Animus Entertainment Group in developing the image of their exclusive TV formats and innovative programming which blends brands with the entertainment value of Television.
This helps marketers and ad agencies to discover how to effectively showcase their brands.
From the idea to the NATPE booth, marketing entertainment is also our strength.
Since 2005, Silva+Pardo serves Novopayment, the premier program manager and service provider of branded prepaid and gift cards in Latin-America, in order to communicate effectively with their audiences in the USA, Venezuela, Peru, Mexico, Colombia and Ecuador. For the US market, Silva+Pardo developed Novopayment’s launching campaign in newspapers and trade magazines, online and marketing.
For the Adolfo Ibañez School of Management in Miami, Silva+Pardo promotes the Multinational MBA program and the “Innovation and Entrepreneur Institute” within South Florida business community. We do that by developing and implementing campaigns in regional newspapers, magazines and radio stations both in English and Spanish.
