LATAM Experience +
Silva+Pardo Advertising © 2009
Between 2001-2005, Shell Venezuela rolled out a major advertising campaign for its unleaded gas in the Venezuelan market.
The campaign, created by Silva+Pardo, featured outdoor and retail - in-store communication, collateral materials, internet banners and print ads.
The focus was to educate customers about the benefits of using unleaded fuel.
Silva+Pardo is the first Venezuelan advertising agency selected to create and produce the integrated campaign for Nike Woman in 2001.
It challenged women to understand the value of training to become phisically stronger and more confident.
The campaign was featured nation wide in Newspapers and Magazines, Out of Home, In-Store and Online Marketing.
UNICEF Venezuela in partnership with World Bank and the World Health Organization (2001-07) launched a program to target the areas where Venezuelan children needed more help.
Silva+Pardo created the campaign to promote the results of the program using television, radio, billboards, posters and events with community leaders was the strategy to increase awareness about children’s safety, education and protection from violence, exploitation and AIDS.
In 2005, Michelin Venezuela asigned Silva+Pardo to develop the “Andean Tires Shops’ new Layout and Image Manual”.
The challenge was to improve the customer’s satisfaction.
Now all the Michelin stores offers a positive and confortable environment that incorporates branding in every step of the consumer experience.
Silva+Pardo developed and launched the first pre-paid card campaign in the Venezuelan Market.
The brand name Plata was presented to Novopayment- Master Card International partner.
Since 2005,
Silva+Pardo handles
all the global
communications for
the Novopayment Prepaid Cards.
