Integrated Services +
Silva+Pardo Advertising © 2009
+ Our Integrated Service Approach
Silva+Pardo Advertising will steer its clients to improve the impact of their outreach campaigns and increase their bottom line by:
Identifying the projects needs.
Identifying which segment(s) of the market we need to reach (for example, first, second, third generation)
Determining the characteristics of the targeted segment (such as age, area of residence, income level, language preference and fluency, level of acculturation)
Developing and identifying specific strategies and tactics relevant to the target market.
Formulating “within-language” and “within-culture” specific marketing and communication strategies for the targeted segment of each brand.
Communications services supported by proven concepts, tools and methodologies by our experienced planners, creative, designers, producers and consultants; our process accommodates the brand’s needs. Our communications and marketing experts help the client manage operational change and focus on integrated resource management oriented to diversified targets.
